Zara Alexandrova is a Bulgarian-born multidisciplinary artist based in Berlin. She holds a master’s degree in painting from the National Academy of Art in Sofia. Her work critically explores themes of gender identity, fashion, and the commodification of the female body. Through a variety of objects and drawings, she challenges societal norms and uncovers the power dynamics within contemporary culture. Alexandrova has exhibited her work internationally, encouraging reflection on how cultural expectations shape identity and autonomy, especially regarding women’s bodies.
In my work, I explore the commodification of women’s bodies through a series of objects and drawings. I seek to uncover how consumer culture transforms women into products, revealing the intricate power dynamics that underpin this objectification. Moreover, I highlight how societal expectations about how women should dress and present themselves extend beyond mere norms—they function as a subtle yet pervasive form of violence that enforces control, restricts personal freedom, and upholds oppressive standards.
